Joseph (Joe) E. Erdeman is an executive vice president of Assurant Solutions and president of the Extended Protection Solutions business.

Mr. Erdeman's career with Assurant Solutions and its predecessor companies began in 1993 when he joined American Bankers Insurance Company of Florida as a sales representative working out of the company's Atlanta sales center.

In September 1997, Mr. Erdeman relocated to South Florida and was promoted to vice president and national marketing manager for the retail distribution channel. His responsibilities included management of the channel's sales force and development of the channel's marketing strategy.

In August 2000, Mr. Erdeman was promoted to senior vice president, Retail Channel executive. He assumed his current position in June 2002 as part of a reorganization that consolidated management and administration responsibility for Assurant Solutions' growing warranty and extended service contract businesses. The extended service contract business was combined with the vehicle service contract business in November 2007.

Before joining American Bankers, Mr. Erdeman spent 11 years in various sales and management positions with entities of Household International, including Household Finance, Household Retail Services and Alexander Hamilton Life Insurance. He has a bachelor's degree in finance from Auburn University.

In April 2011, Mr. Erdeman was appointed to the Consumer Electronics Association's Board of Industry Leaders. As a board member, he will offer strategic consumer electronics industry advice to the executive board.

Keith Meier is currently Senior Vice President and General Manager of Extended Service for Assurant Solutions. Previously, having held the position of Senior Vice President, Operations/Chief Financial Officer for Federal Warranty Service Corporation in Tampa, Fla., Keith was responsible for all operations of the Extended Protection Solutions business unit of Assurant Solutions. Before joining Assurant in 1998, Keith was with Price Waterhouse LLP in Miami, Fla., where he specialized in insurance and large corporate accounts. In addition to the demands of his current position, Keith is a member of the advisory board of the National Electronics Service Dealers Association (NESDA) and is the United Way national chairperson for Assurant Solutions. Keith holds a Bachelor's Degree in Finance from Florida State University and a Master's Degree in Accounting from Florida International University. He is the recipient of the Fellow Life Management Institute (FLMI) designation.

Sofia is Vice President, Point-of-Sale Marketing, for the Extended Protection Solutions business of Assurant Solutions. Previously, Sofia was director of marketing for EPS, serving as an influential driver of sales and profitability for the extended service plans of key partners. She joined Assurant in 1990, where her career spanned various management roles including human resources, claims and customer service management, operations management, and executive client relationship management.

Joe has been part of Assurant Solutions for over 19 years focusing the majority of his time in the Extended Service business. Prior to moving to the Atlanta headquarters three years ago, Joe worked with major retailers and OEMs, managing general agents and insurance companies to develop new business relationships. Joe started his career at Assurant by marketing specialty insurance products before moving into the administration and underwriting of service contracts and warranty coverage.